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About us



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Why Aloha Turia?

«Aloha» is a word that most tourists will hear during their stay in the Hawaiian Islands. The word is used to say hello and goodbye, but it means much more than that.

It also represents the spirit of the islands, its people and what makes this place unique.

Etymologically, Mahori «Alo» means «face to face» and «ha» means «breath of life», which represents the way people should treat each other.

For this he wrote an acrostic, which became the basis of the Spirit Aloha law, which essentially calls for consideration and kindness.For now, I will say that aloha, to me, is kindness and harmony.
For now, I will say that aloha, for me, is kindness and harmony, something important to keep in mind between ‘hello’ and ‘goodbye’.

The Turia, on the other hand, is much more than a river, it is an ecological corridor for fauna and flora, and a green corridor for people that crosses the province of Valencia from West to East, and also acts as a barrier against climate change and desertification with its riverside forest, which is a CO2 sink.

It is therefore a source of life, a river that gives us life.

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Mercedes Cuesta Castillo, founder and manager of ALOHA TURIA has been a beneficiary of the European Regional Development Fund whose objective is to improve the use and quality of information and communications technologies and access to them and sustainability, thanks to which it has invested in equipment for energy efficiency and cloud software for internal management to improve the competitiveness and productivity of the company in 2020. To this end, it has had the support of the Tourism Competitiveness Programme of the Valencia Chamber of Commerce».

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European Regional Development Fund. A way of doing Europe

Mercedes Cuesta Castillo, CEO of Aloha Turia.

Nominated within the programme:

«Women leaders in the rural environment».

Mercedes cuesta articulo

«I feel🙏🏼 gratitude but above all I feel aligned with all women who are at the forefront of society because every effort and the visibility of our work is a step forward, because we also owe it to all the women who have preceded us in the struggle for women’s civil rights, and to all the young women who are coming behind us with their feet firmly on the ground. 💪🏼,

so that they have references of women who have achieved success and social recognition.

Always onwards✌🏼«

Merche Cuesta


 I have been selected as an entrepreneurial woman in the rural world. I share with you this wonderful video made by #Fademur and the #DiputacióndeValencia about us and our projects:

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